Wholesale Vape Brands UK: Factual Retailer Reference (2026)

A vape brand name is only the first level of product identification. Retailers also need the exact device family, whether the item is a complete kit or a replacement component, the compatible pod or refill, the pack quantity, the variant, the notification details where applicable and evidence that the product meets the reusable-vape rules. Two products carrying the same brand can use completely different pods.

This factual reference explains how the vape brands represented in the supplied 121 Wholesale catalogue are organised for trade ordering. It supports the Wholesale Vapes UK collection, vape devices and replacement pods. It does not rank brands, make demand or performance claims, recommend consumption, or replace checks against current law, product documentation and official registers.

Why a brand list is not enough

A retailer may recognise Lost Mary, Hayati, SKE, IVG or Elf Bar, but that does not make every product within the brand compatible. A brand can contain several generations, capacities and refill systems. The correct stock record therefore needs a hierarchy:

1. brand;
2. model or device family;
3. complete kit, pod, cartridge, refill container, e-liquid or other component;
4. compatible device reference;
5. variant name;
6. retail quantity and wholesale pack quantity;
7. supplier SKU and barcode; and
8. regulatory and traceability records.

This structure reduces three common errors: ordering a pod because the brand matches, listing a replacement component as a complete device, and confusing the number of retail packs with the number of individual pods or refill containers.

Product families shown in the 121 Wholesale catalogue

The examples below reflect the supplied 2026 catalogue and product export. They describe catalogue organisation only. Current availability, specifications, variants and pack quantities must be checked on the live product page before an order is placed.

Brand	Catalogue device families	Separate replacement line shown	Key ordering distinction
Lost Mary	BM600 and BM6000 prefilled pod kits	BM600 and BM6000 replacement pods	BM600 pods and BM6000 pods are separate model families.
Hayati	Pro Max+ and Pro Ultra prefilled pod kits	Model-specific Pro Max+ and Pro Ultra replacement products	The brand name does not establish cross-compatibility between the two systems.
SKE / Crystal	SKE Bar 600 prefilled pod kit	SKE Bar 600 replacement pods	Use the complete SKE Bar 600 model reference, not colour or pack appearance alone.
IVG	IVG Pro 12 prefilled pod kit	IVG Pro refill pods	Check the precise Pro model and listing because similar wording can conceal a generation difference.
Elf Bar	Elf Bar 600 prefilled pod kit	Elf Bar 600 replacement pods	Separate complete kits from replacement-only products in the till and online catalogue.

Lost Mary product families

The Lost Mary collection is broader than one device. In the supplied catalogue, the BM600 prefilled pod kit is shown as a trade pack of 10, while the corresponding replacement-pod line is described as 2 x 10 packs. The BM6000 kit and its replacement pods are shown as pack-of-5 lines. The live product export also contains additional Lost Mary family names, which makes model-level separation necessary.

A Lost Mary replacement product should therefore be recorded with "BM600", "BM6000" or the other exact family name before the variant. Staff should not select a pod because the packaging carries the same brand or a similar stated capacity. The physical connection, refill arrangement and manufacturer's compatibility statement are the relevant evidence.

For an online product title, a useful order is: brand, model, product type, pack quantity, then variant. For example, the words "replacement pods" should not appear after a long variant list where they can be missed. The device family needs to remain visible in collection cards, search results and invoices.

Hayati product families

The Hayati collection includes more than one prefilled pod system. The catalogue shows Hayati Pro Max+ prefilled pod kits and separate Pro Max+ replacement pods in pack-of-5 trade formats. It also shows Hayati Pro Ultra prefilled pod kits and Pro Ultra replacement pods as separate pack-of-5 lines.

"Hayati pod" is therefore an incomplete stock description. The order record must include Pro Max+ or Pro Ultra, product type and pack quantity. If a supplier changes a family name, connector or refill component, do not treat the new line as a continuation until compatibility has been confirmed from current manufacturer information.

Variant names may repeat across the two families. A familiar variant does not indicate that the physical pod is interchangeable. Keep model and variant in separate fields so staff can search by either without losing the compatibility relationship.

SKE and Crystal catalogue naming

The SKE collection includes the SKE Bar 600 prefilled pod kit and its model-specific replacement pods. The supplied catalogue uses "Crystal Bar" as a section heading while the product names identify SKE. Product exports may also contain Crystal in vendor or product fields. This makes consistent naming particularly important.

Choose one customer-facing naming convention that follows the current packaging, but retain supplier identifiers and alternative search terms in back-office records where useful. Do not create two live products for the same physical stock merely because one source says SKE and another says Crystal. Conversely, do not merge distinct products just because their packaging style is related.

The catalogue shows SKE Bar 600 kits and replacement pods in pack-of-10 trade lines. Verify whether the listed quantity refers to retail units, individual pod components or a multi-pod retail pack. The title and invoice should describe the same commercial unit.

IVG product families

The IVG collection shows the IVG Pro 12 prefilled pod kit and an associated refill-pod line. The catalogue describes both as pack-of-5 trade products. Product exports can contain more than one wording for the device title, so the model reference and supplier SKU should be used to prevent duplicate listings.

A refill-pod title should make clear that the item is not a complete device. It should also state the compatible family and the quantity supplied. Avoid shortening the name to "IVG Pro pod" if the manufacturer uses a more precise generation or capacity reference on the pack.

Elf Bar product families

The Elf Bar collection includes the Elf Bar 600 prefilled pod kit and separate Elf Bar 600 replacement pods in the supplied catalogue. Both are shown as pack-of-10 trade lines, although the number of components inside each retail product must be read from the current listing.

Do not use "Elf Bar 600" as the complete product name. Add "prefilled pod kit" or "replacement pod" so customers and warehouse staff can tell whether a device is included. If other Elf Bar systems appear in the live range, give each its own compatibility family rather than placing every pod under one brand-wide option.

Device brands and e-liquid brands are different catalogue structures

The attached product export also contains bottled e-liquid and nicotine-salt lines under names such as Elfliq, Elux Legend, Bar Juice and Ibaccy. These products belong in the e-liquid collection, not inside a device-family compatibility table unless the manufacturer specifically identifies an intended system.

For bottled products, key fields include bottle size, nicotine strength where applicable, product type, variant, retail units in the wholesale pack and notification status where required. A shared flavour name does not make an e-liquid equivalent to a prefilled pod, and it does not prove compatibility with a particular device.

Check whether the product is legally reusable

Since 1 June 2025, UK businesses have been prohibited from selling, supplying, offering to sell or supply, or holding for sale single-use vapes. The official single-use vape guidance for businesses explains that a reusable product must have a rechargeable battery and be refillable. If it contains a coil, the coil must be removable and replaceable by an average user, either directly or as part of a replacement pod or cartridge. The relevant refill items and replacement components must be separately available.

A charging port, brand statement or large capacity claim does not by itself establish compliance. For every device family, retain evidence addressing:

• how the battery is recharged;
• how the product is refilled;
• how the coil is removed and replaced where a coil is present;
• which compatible refill and replacement items are separately available; and
• the manufacturer's instructions for those operations.

If the product construction is unclear, do not infer legality from the brand page. Ask the supplier for model-specific evidence and check the current official guidance.

The separate single-use vape ban and reusable-systems guide explains the definition in more detail. That supporting page should also remain factual and should be updated whenever the official definition or transition guidance changes.

Use the MHRA product information correctly

The MHRA e-cigarette and vape guidance hub explains the notification scheme for nicotine-containing vaping products. Among the current requirements, nicotine-containing refill containers are restricted to 10ml, e-cigarette tanks to 2ml and nicotine strength to 20mg/ml. Packaging, warnings, child resistance and tamper evidence are also covered.

Retailers can search the MHRA published product list by identifiers including submitter, brand, sub-type and product type. Match the precise product and variant rather than stopping at the brand. Publication in the list should not be described as an endorsement or a guarantee that every aspect of the physical stock is compliant. Check that the packaging, identifier and product supplied correspond to the record and that the product has not been withdrawn.

Keep notification or ECID information in a back-office field where it can be checked against supplier documents. Staff should be able to trace a questionable unit to the model, batch and invoice without relying on a product photograph.

Prepare for Vaping Products Duty and duty stamps

HMRC's Vaping Products Duty and duty-stamp guidance states that duty begins on 1 October 2026 and that products released onto the market from that date must carry a vaping duty stamp. It also states that, from 1 April 2027, all vaping products outside duty suspension in the UK must have a stamp and it will be an offence to sell unstamped products.

A wholesaler or retailer that is only selling duty-paid stock does not normally need HMRC approval solely to sell it, but the supply-chain record must allow the business to distinguish correctly stamped stock. Before the transition dates, create fields for the stamp status, receipt date, supplier, batch and action taken on older stock. Use the latest HMRC guidance because transitional arrangements and operational details can be updated.

Age controls and factual presentation

Vapes and relevant components are age-restricted products. Retailers need a documented age-verification approach for in-store and online supply, staff training, refusal records and controls for delivery or collection. Product pages should not use youth-oriented presentation, health claims, cessation claims without the required authorisation, or unsupported comparisons.

Current advertising rules already restrict online promotion of nicotine-containing e-cigarettes. Retail websites may provide factual product information. The Department of Health and Social Care has stated that a wider advertising and sponsorship ban is intended to apply from 1 June 2027 under the Tobacco and Vapes Act 2026, while factual, non-promotional product information on retail websites can continue. Content designed to encourage purchase may be caught by the restrictions. This page should therefore be reviewed before that date and kept as a neutral product reference.

Build a model-level stock file

For each SKU, keep the following information:

• brand and exact device family;
• complete kit, pod, cartridge, refill container or e-liquid;
• manufacturer-confirmed compatibility;
• variant name and internal variant ID;
• retail contents and wholesale pack quantity;
• supplier SKU, retail barcode and any outer barcode;
• notification identifier where applicable;
• evidence for the reusable-product definition;
• duty-stamp status when the scheme applies;
• supplier, invoice, batch and receipt date; and
• withdrawal, recall or quarantine status.

This information should be shared across the product page, warehouse pick list and invoice. A compatibility warning hidden only in body copy will not prevent a picker from sending the wrong pod.

Online category and internal-search structure

Use separate top-level categories for devices, pods and e-liquids. Within devices and pods, allow customers to filter by brand and model family. A brand page should link to both complete kits and compatible replacement products, while each product page should identify its corresponding family.

Useful search synonyms can be stored without changing the visible title: "prefilled" and "pre-filled", "pod" and "cartridge", or a manufacturer-approved abbreviation. Do not use obsolete single-use terminology to attract traffic to a reusable product. Search relevance must not come at the expense of an accurate product description.

Receiving, returns and incompatibility records

On receipt, compare the physical packaging with the purchase order and live listing. Check model wording, pack quantity, barcode, warnings, seals, batch details, notification identifiers and duty-stamp status where applicable. Quarantine cartons that combine conflicting model names or lack expected traceability information.

For returns, record whether the issue concerns the device, charging, pod fit, leakage, missing components, variant selection or customer ordering error. Repeated pod-fit returns may indicate a title or warehouse-mapping problem rather than a product fault. Suspected safety defects, overheating, damaged batteries or leaking products need a separate escalation and must not be returned to sale casually.

Wholesale vape ordering checklist

• Record the brand and exact model family.
• Separate complete kits from replacement components.
• Confirm manufacturer-stated pod and device compatibility.
• Read retail contents and trade-pack quantity separately.
• Match nicotine-containing products to the relevant MHRA record.
• Retain evidence that each device meets the reusable-product definition.
• Prepare model and batch records for the duty-stamp transition.
• Check barcodes, supplier SKUs, invoices and packaging traceability.
• Use neutral, factual product information and review the page before 1 June 2027.

Wholesale vape brand questions

Are all pods from one brand interchangeable?

No. Compatibility normally follows the exact model family. A pod should be linked only where the manufacturer confirms that it fits the specified device.

Does a rechargeable vape automatically meet the reusable rules?

No. It must also be refillable in the required way and, where it contains a coil, the coil must be removable and replaceable by an average user. Separately available refill and replacement components are part of the test.

Does an MHRA listing prove every unit is compliant?

The published list is an essential check for products within the notification scheme, but it should not be presented as an endorsement. Match the exact record and continue checking the physical product, packaging, notification status and other legal requirements.

Should variants be separate products?

They can be variants under one product when the model, product type, pack format and compatibility are genuinely the same. Do not combine different device families simply because variant names overlap.

Where should current pack sizes and availability be checked?

Use the live brand and product listings, including Lost Mary, Hayati, SKE, IVG and Elf Bar. Catalogue examples can explain the range, but the live listing governs the order.